social media

Emulation Is Not Plagiarism

Emulation is not plagiarism. Those who cannot understand this suffer from an overt fear of being something other than absolutely their own invention. You’ll usually find these sort of people calling themselves a true artist. These people, hell-bent on achieving something other than the mainstream, will go to the most ridiculous lengths to assert their otherness. And what is the great irony in all this striving to be original? They end up being like everyone else.

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I believe anyone, myself included, who enters the creative world in whatever medium will find this dilemma facing them: to improve my abilities I must learn from others, but how then, do I retain my own sense of style? My first piece of advice, paradoxical as it may sound, is to disregard the question entirely.

What! Why? They screamed inwardly. Well I’ll tell you. Calm down. You’re always getting worked up over silly things. Once upon a time I had a great conversation with a friend about how we can truly be something and the answer was simple: do it. The person who writes for no other reason than to write is the archetypal writer. The person who makes movies for no other reason than the love of crafting them is the archetypal director. If you have engaged with an activity completely, you will have done so without any thought as to how that activity relates to your ego or reputation. And it is here my friends, that true creativity lies.

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Now for those who throw up their hands and say, “Well I’m just not like that. I think about this sort of thing sleeping or awake.” I do have something for you to consider. Return please to the point I made initially about over-correction. The kind of person who would rather bang on trash cans and slap fish together for percussion than sound like a god-cursed mainstream musician. This person has failed to recognize an inescapable scientific fact: art is a continuum. I say scientific because we can use a musical scale as an example.

If you play the C scale on a piano inevitably you return to the root note. Sure you’re an octave higher but all the notes are the same and the will repeat again. All scales are like this. All art is like this. The beauty is that even though you’re ostensibly trapped in this continuum, you are always free to choose how you move within it. The C scale may have the same notes no matter where you go, up or down, but the order in which you play those notes is up to you.

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I’ll use making Youtube movies to further this example. We all use the same figurative notes in the Youtube scale. These notes are the things we use to make videos: our language, cameras, editing software, and so on. Notice, like the scale, we are all trapped in the continuum again. We can use different editing software to make videos, but we all must use one form or another. In just the same way everyone has their own camera, be that a modest cell-phone or a great and mighty DSLR, but again, we are all restricted to choosing a device which can record images. We must adhere to the same creative principles, but just as with the C scale, we are not trapped by them. On a scale I couldn’t even count the number of variations you can produce, especially given timing and rhythm. Creating videos is no different. The potential for variation is infinite.

Another detail drawn from recognizing that art is a continuum, is that it is also a cycle. What was once unpopular, will become popular again. Art-forms of whatever kind, given time out of the spotlight, gain popularity for that reason. Sitting on the periphery of our awareness they begin to gleam again with the sparkle of something unappreciated. Drawn back into the center they cannot stay there forever. What once made them cool, our fascination with the unknown, dissipates with familiarity. Like a lover that excites us no longer, we discard it for the next, lesser known, promise of excitement. So be aware. Everything artistic and otherwise moves through this cycle and to cling to one form in the hope that it will never fade is ridiculous. Let your art change and evolve. You’ll be more successful for it.

By understanding that nearly all art exists in a continuum and is cyclical, we should cease to care when something we create at some point overlaps with someone else’s work. It’s going to happen. Worry instead about, do I enjoy this? Am I only making art to not be like anyone else? Because if indeed you are, you are a cloned copy of so many others. You will become a self-obsessed bore, willing to sacrifice the pure enjoyment of creation for the fleeting pleasure of replying when people confusedly inquire about your work, “You haven’t heard about my all-coconut rock-band? Not surprised, you’re so mainstream.”

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The Right Time and Place: Hope for the Social-Media Marketer

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As I am oft to do, I found myself thinking about if my social media presence is really worth the amount of effort that I put into it. Does all this networking really amount to anything? Or, am I just spinning my wheels? There is always that sinking feeling that no matter how many people I network with, that I am forever resigned to be a small fish in a huge pond, and my work as an Author will never see a positive result from it. I’ve never given into this way of thinking, but admittedly, it’s something that has plagued me. Until recently.

As I am also oft to do, I was watching some interesting videos on Youtube. The video in this case was a speech given by one of my favourite intellects of our time: Ray Kurzweil. If you don’t know him, which is very unlikely, I’ll fill in the gap for you.

Ray is a futurist, famous for writing his incredibly successful book ‘The Singularity is Near’ wherein Ray discusses how very shortly, within the next three decades, humankind will undergo a rapid change as a result of its developing technology. He is also a famed inventor, responsible for creating the first keyboard capable of orchestral quality sound recreation. My friend, an audio engineer by trade, actually uses one of these keyboards, so I can attest to its amazing sound. In Kurzweil’s book he predicts some incredible things. Some of which are so far-reaching in their implications one might seriously consider discounting the man as a nut-job. The problem with Kurzweil is this: he is not some nut-job. His hugely successful career is a testament to that fact. The man is considered such an amazing mental power Google has seen fit in recent years to hire him as director of engineering. There is no denying, the man is on the cutting edge of what is possible in the coming future.

Introductions finished, let’s get into what exactly the man was talking about in his video that I found inspiring. He was talking about what had made him so successful in his career. Namely what gave him an edge over the competition. To do this he asked a question. He said to the audience in attendance, ‘Why do you think Facebook is so successful?’. He asked smiling, ‘Do you think it’s because Mark Zuckerberg needed to reach an age where his brilliance could be released on the world?’. One could assume from the playful way in which he suggested the idea, that this was most certainly not the case.

He went on to say that although there was no denying the brilliance of those involved with the project for recognizing the opportunity, there were far greater forces at work for its successful carrying out: right place, and right time. Kurzweil assured the audience, and I’m inclined to agree with him, that Zuckerberg and his cohorts were not the first to have this idea: interconnected social systems on the web. The important thing to realize he said, is that even if you had conceived the idea many years before, regardless of how amazing it was, you could not implement it without other technological factors catching up. Kurzweil pointed out that Facebook was impossible in a time when using the Internet meant dial-up modems and crackling interruptions to the connection as we yelled down the hall at loved ones for sabotaging our usage. And like a magician pulling the rabbit from his hat, when Kurzweil said this the audience gave an audible ‘ohhh’, myself included.

The point Kurzweil was making—if you haven’t already guessed—is that success is the result of two equal parts: knowing what technology, creation, or innovation is needed, and realizing when temporally it can be nominally utilized. Now we come to why I found this utterly inspiring. This concept is directly relateable to social-media as a tool for advertising, and whether or not it will grow in both potency and potential. This relates as well to a thought I’ve had recently: no matter the era, we are always living with the illusion that we are living in the future, or at the very least, the cutting edge of what is possible. When in reality, this could not be farther from the truth. We are no less cave-men, by technological standards, than cave-men.

From considering these two ideas: the still massive potential of social-media, and our misunderstanding of technology, I derived the true significance of what Kurzweil was saying: we have only now just reached the tip of what is possible through social-marketing. The evidence perhaps which best demonstrates this fact is the growth and progress of information technology / the Internet and its usage. Certainly it’s easy to lose ourselves, like I do so often, thinking that we’ve pretty much bottomed out. That is to say, how much faster or more interconnected could we become? The answer is simple: a lot.

I did not want to stuff this piece of writing with a bunch of figures, as it is more a philosophical rambling piece, but I’ll toss in a few for their added strength to the argument. I was looking at figures which displayed the Internet’s growth taken from the year 2000 until 2012. The stats were quite a revelation. Africa’s growth usage in the aforementioned time periods was mind-boggling, growing roughly three thousand six hundred per cent. During the same time period globally, the Internet’s usage grew five hundred and sixty-six per cent. The Internet is booming, and in the coming five years will grow yet again at a nearly inconceivable rate due to Moore’s law of exponential progress. You can see its evidence everywhere: phones, computing power, and transmission speeds. With the advent of ‘fifth generation transmission’—in which speeds achieved are thirty times faster than the current LTE—the world is going to change in a way that for lack of a better word could be described as—weird.

So for those of us worried if we’re tapped out in terms of what we stand to gain in free advertising from social-media, fear not. If you have started to throw together a ‘social media mud-hovel’ as I like to describe my current empire, you have not missed the boat. You actually stand perfectly positioned to still reap all the benefits of this rapidly changing era. Put succinctly, you have entered into the arena, at the perfect place and time.