How To Right Gud: An Homage To Terry Pratchett

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Terry Pratchett

Terry Pratchett is awesome. I could stop right there but that would sort of defeat the self engrandizing journey of praise I’d like to set out upon for this, not long for the world, amazing author. I came to the game so to speak probably far after many had discovered his writing. But that’s always the way for me: late to the party and the last one standing. Strangely enough that’s also only half true as I actually read a graphic novel ‘Mort’ when I was younger that is an adaptation of the novel of his which shares the name. But since I can claim ignorance at the time of not actually knowing it was Terry’s work I still hold to the aforementioned statement that I did not read his work until recently, or at the very least, knowingly.

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Why do I love his work so much? That’s what I’m waxing on about isn’t it. So I’d best get to it. When I read his books I smile, I laugh, I learn, and maybe most important of all, I laugh at myself. In the Disc-World works there are over fourty books. To say that Terry was prolific would be an impressive understatement. The man simply never stopped writing. Up until he passed away he wrote and did so even when he himself could not put a pen to the page. He had someone take dictation and continued on in that way as well. Anyways, I digress.

In these many books I don’t understand and am constantly humbled by how he never ran out of something to say. And there in a way is the lesson I took away from him. He’s the ultimate example of what a writer should do if he wants to improve, grow, evolve, or any other fancy adjective you can throw at the wall: you should write. Yes some of it may be better or worse, but that is hardly the point. The point is to write, unashamedly, unabashedly, unanotherwordedly. Our greatest glory is not in never writing pure garbage, but in writing pure garbage until it becomes someone else’s treasure. I’m now a staunch believer in the counter concept that, you can in fact, polish a turd. To make this point in another way. Terry has made me less afraid of my writing. Inaction is the mother failure, and upon further thought, the distant cousin of masturbating far too much.

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We worry and worry and worry and melt away in a boiling non existence of existential crisis far to often wishing that we made the next great work, the world changer that all will bow before. The Disc-World books made me realize finally how unoriginal that is. A sharp adherence to practiced set standards leads to the constant problem: same shit different manuscript. Writing is meant to be play, to entertain! I feel like you see this a lot in Terry’s irreverent non-stop word play. The man is constantly creating words, messing with the ones we know and liberating us from the misunderstanding that language is law. Language is a symbol of our better selves and our better selves are not ruled by laws. They are freed by creation. Granted to write a sentence with zero punctuation that carries on for ages when it should have stopped an eternity ago can get you in serious trouble if you’re not careful and a lot of people will have your head for it but if you stick to your convictions and run with it you may be surprised at the end result… it might be funny?

So that’s what Terry Pratchett means to me. Don’t be so insufferably strict with how you right. Play with language. If you are doing it for any other reason than the clacking you feel under your fingers as you go along, you may want to examine your goals.

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The Right Time and Place: Hope for the Social-Media Marketer

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As I am oft to do, I found myself thinking about if my social media presence is really worth the amount of effort that I put into it. Does all this networking really amount to anything? Or, am I just spinning my wheels? There is always that sinking feeling that no matter how many people I network with, that I am forever resigned to be a small fish in a huge pond, and my work as an Author will never see a positive result from it. I’ve never given into this way of thinking, but admittedly, it’s something that has plagued me. Until recently.

As I am also oft to do, I was watching some interesting videos on Youtube. The video in this case was a speech given by one of my favourite intellects of our time: Ray Kurzweil. If you don’t know him, which is very unlikely, I’ll fill in the gap for you.

Ray is a futurist, famous for writing his incredibly successful book ‘The Singularity is Near’ wherein Ray discusses how very shortly, within the next three decades, humankind will undergo a rapid change as a result of its developing technology. He is also a famed inventor, responsible for creating the first keyboard capable of orchestral quality sound recreation. My friend, an audio engineer by trade, actually uses one of these keyboards, so I can attest to its amazing sound. In Kurzweil’s book he predicts some incredible things. Some of which are so far-reaching in their implications one might seriously consider discounting the man as a nut-job. The problem with Kurzweil is this: he is not some nut-job. His hugely successful career is a testament to that fact. The man is considered such an amazing mental power Google has seen fit in recent years to hire him as director of engineering. There is no denying, the man is on the cutting edge of what is possible in the coming future.

Introductions finished, let’s get into what exactly the man was talking about in his video that I found inspiring. He was talking about what had made him so successful in his career. Namely what gave him an edge over the competition. To do this he asked a question. He said to the audience in attendance, ‘Why do you think Facebook is so successful?’. He asked smiling, ‘Do you think it’s because Mark Zuckerberg needed to reach an age where his brilliance could be released on the world?’. One could assume from the playful way in which he suggested the idea, that this was most certainly not the case.

He went on to say that although there was no denying the brilliance of those involved with the project for recognizing the opportunity, there were far greater forces at work for its successful carrying out: right place, and right time. Kurzweil assured the audience, and I’m inclined to agree with him, that Zuckerberg and his cohorts were not the first to have this idea: interconnected social systems on the web. The important thing to realize he said, is that even if you had conceived the idea many years before, regardless of how amazing it was, you could not implement it without other technological factors catching up. Kurzweil pointed out that Facebook was impossible in a time when using the Internet meant dial-up modems and crackling interruptions to the connection as we yelled down the hall at loved ones for sabotaging our usage. And like a magician pulling the rabbit from his hat, when Kurzweil said this the audience gave an audible ‘ohhh’, myself included.

The point Kurzweil was making—if you haven’t already guessed—is that success is the result of two equal parts: knowing what technology, creation, or innovation is needed, and realizing when temporally it can be nominally utilized. Now we come to why I found this utterly inspiring. This concept is directly relateable to social-media as a tool for advertising, and whether or not it will grow in both potency and potential. This relates as well to a thought I’ve had recently: no matter the era, we are always living with the illusion that we are living in the future, or at the very least, the cutting edge of what is possible. When in reality, this could not be farther from the truth. We are no less cave-men, by technological standards, than cave-men.

From considering these two ideas: the still massive potential of social-media, and our misunderstanding of technology, I derived the true significance of what Kurzweil was saying: we have only now just reached the tip of what is possible through social-marketing. The evidence perhaps which best demonstrates this fact is the growth and progress of information technology / the Internet and its usage. Certainly it’s easy to lose ourselves, like I do so often, thinking that we’ve pretty much bottomed out. That is to say, how much faster or more interconnected could we become? The answer is simple: a lot.

I did not want to stuff this piece of writing with a bunch of figures, as it is more a philosophical rambling piece, but I’ll toss in a few for their added strength to the argument. I was looking at figures which displayed the Internet’s growth taken from the year 2000 until 2012. The stats were quite a revelation. Africa’s growth usage in the aforementioned time periods was mind-boggling, growing roughly three thousand six hundred per cent. During the same time period globally, the Internet’s usage grew five hundred and sixty-six per cent. The Internet is booming, and in the coming five years will grow yet again at a nearly inconceivable rate due to Moore’s law of exponential progress. You can see its evidence everywhere: phones, computing power, and transmission speeds. With the advent of ‘fifth generation transmission’—in which speeds achieved are thirty times faster than the current LTE—the world is going to change in a way that for lack of a better word could be described as—weird.

So for those of us worried if we’re tapped out in terms of what we stand to gain in free advertising from social-media, fear not. If you have started to throw together a ‘social media mud-hovel’ as I like to describe my current empire, you have not missed the boat. You actually stand perfectly positioned to still reap all the benefits of this rapidly changing era. Put succinctly, you have entered into the arena, at the perfect place and time.